marketing science

Marketing Budget Scenario Planner

Marketing teams need scenario analysis that connects budget shifts to business outcomes instead of static attribution charts.

Why this derivative exists

  • This repo is based on a live upstream with current issue and pull request activity, not a stale example.
  • The interface is framed around a real operator and decision point rather than a generic model demo.
  • Containerization, CI, smoke tests, and GitHub Pages support are included from the start.